What does "cruelty-free" really mean – and why does it matter?
"Cruelty-free" is a promise. It means: no animal testing, no animal-based materials, no grey areas. In a world where terms like "vegan" or "sustainable" are often reduced to marketing buzzwords, we wanted to go further. For us, cruelty-free is not about avoiding something – it's about embracing responsibility.
The beginning of our Peta approved journey: January 2023
On January 9, 2023, we officially started our certification process with PETA. Our goal was clear: we didn’t just want to claim ethical practices – we wanted to prove them. With a recognized label. With transparency. With pride.
The path to certification
The process was more intense than expected. It wasn’t just us at Plant Inside who had to fill out forms, document processes, and disclose supply chains. Our partners and suppliers had to do the same – meeting the same high standards. It was a joint effort that strengthened us as a community.
In practice, this meant completing detailed questionnaires about materials, production methods, and supply chains. PETA asked not only about what we use, but also how our partners source and process their components.
“During the process, I had to make several phone calls to our suppliers to clarify details about certification. It turned into a wonderful opportunity to really connect with the partners on the other side of the screen or phone and even to refresh some older relationships.”
Some steps were tedious. But every completed questionnaire, every clarification, and every email was worth it. Because it meant: we stand by what we say.
The result: Certified by PETA
On April 17, 2023, it became official: Plant Inside was certified as PETA-Approved Vegan. A moment of joy – and responsibility. Because this label isn’t just an icon on our website. It’s a visible expression of our values.
Since then, our products carry this symbol with pride. It shows: our materials are plant-based. Our production is transparent. Our decisions are conscious.
You can also find Plant Inside listed in the official PETA-Approved Vegan brand directory: petaapprovedvegan.peta.org
Why it still moves us today
For us, cruelty-free is not a trend. It’s a principle. It runs through everything we do – from the first sketch to the final stitch. We make sure our choices are ethically sound.
This mindset shapes everything we do: local production, partner selection, product descriptions. It's part of who we are.
A step for us, a signal for many
We believe kindness is a quiet revolution. And cruelty-free is one of its clearest expressions. Everyone who chooses ethically made products contributes to change.
We invite you to be part of that movement. Discover our certified products – and choose consciously.
What is the PETA-Approved Vegan Label?
The PETA label is awarded to companies that use no animal-derived materials and avoid animal testing – not just in their own products but throughout their supply chain. It stands for transparency, ethics, and trust.
Learn more at: https://www.peta.org/