Slow fashion in general is the opposite of fast fashion as we know it. Huge, mainstream fashion corporations produce a lot of overstock that usually end up in the landfills. Slow fashion brands on the other hand consider how their processes affect the environment.
Slow fashion brands produce good quality items, paying fair wages to their workers, and try to cut their carbon footprint. Usually slow fashion products have a timeless and basic design, so they match all clothes you have in your wardrobe.
What is slow fashion we explain?
Slow fashion produces and sells their products locally. This way it can cut its carbon footprint and can help to develop a local community. Slow fashion products are usually handmade and their quality is outstanding.
These products are made to last for years to come. Products that are sold in fast fashion branches are sometimes good only on the first time you use them. This way these products end up in a landfill and cause a lot of pollution. It is said that the fashion industry is responsible for up to 10% of global gas emissions annually. Slow fashion tries to cut this procedure.
What is a disadvantage of slow fashion?
Everything has its pros and cons. From my point of view there are two disadvantages of slow fashion:
- higher prices that come with a much higher quality;
- slow fashion brands are hard to verify.
When it comes to price, we all must understand that the prices of slow fashion items are high because slow fashion brands pay fair wages to people around us. It can be our relative, our neighbor, or our friend. These items are not produced somewhere in Asia, but in the EU or in the US. And their quality is outstanding.
It also comes down to changing our shopping habits. There are a lot of people who buy huge amounts of clothes they do not really need. When you add up the cost of all these products, suddenly the cost of a few, high quality, slow fashion products become affordable. It’s a thought you should keep in mind for your next shopping trip.
Secondly, due to greenwashing procedures it’s sometimes hard to assess whether a given brand is eco-friendly. Huge corporations adjust their identification to the newest trends on the market. And sustainability movement is one of such.
But these corporations actually do not care. They provide nice slogans and at the same time they pay the lowest wages possible and work conditions in their factories are terrible. Using people and animals for generating higher income is not something slow fashion brands do.
Why slow fashion is the future?
As I mentioned above, the fashion industry is responsible for up to 10% of global CO2 emission each year. But gas emission is not all. Fashion industry produces a lot of garbage that is never used.
By producing locally slow fashion brands cut the carbon footprint. On top of that these brands provide you with products that last long years and develop local communities. Based on the recent studies around 60% of clothes we wear daily contain plastic. Some Slow Fashion brands use only recycled plastic or natural materials.
Slow fashion brands aim to change the fashion industry. We all deserve to wear high quality clothes and use well-crafted accessories. And also this is the solution to how we can be more sustainable and take care of our planet’s future. Slow fashion is the future and together with you we can implement changes much faster.
What is good about slow fashion?
There are plenty of reasons why slow fashion is good both for you and our planet. Let’s start with some simple ones:
- slow fashion reduces carbon footprint
- it uses high quality materials
- by paying fair wages to workers, it develops local communities
- it helps to stop global warming
Another good factor of slow fashion is that it is produced by people with passion. I personally like spending money in companies where I can feel values. And a lot of slow fashion brands are values driven. Such brands, like our one, take care of animals, provide only high-quality products, and try to make the world a better place.
Last but not least, slow fashion products are made for the years to come. This means that you will keep your favorite jacket, wallet, or bag for a long time. As these products have timeless designs there is a very high probability that they will fit anything from your wardrobe in 10 years.
Is slow fashion better quality?
In most cases – yes! Slow fashion brands use high quality materials, they hire only the best craftsmen, and on top of that slow fashion products are very durable and natural. It’s really great feeling when you know that you helped to develop a local community by choosing slow fashion products.
Of course, as everywhere there are some examples of slow fashion products that are not the highest quality. This is why you should always check ‘About Us’ pages to see what materials are used to produce your newly bought product. Look also at the small details that are visible in the product page gallery.
I hope this article gave you an idea of what slow fashion is. Through the 5 years of development we have learnt a lot about the slow fashion industry and slow fashion solutions. Now we want to share our knowledge with you so you can change your shopping habits for better ones.