Sustainable fashion aims to change the fashion industry. While mainstream and fast fashion may look good and be well designed, it’s not so good for our environment. It’s said that more than 11.3 million tons of textiles end up in landfills yearly, in the US alone.
What is the concept of sustainable fashion?
Sustainable fashion on the other hand starts its design from adjusting its production process. The main goal of it is to reduce harmless action on the environment. This approach totally changes the business model that sustainable fashion brands use. It’s set on the quality, not quantity.
These products are designed to last for years to come. That’s why these products are usually minimal and simple. Because this is the style that is timeless and will fit everything in your wardrobe even in 10 years. We’ve gathered the best sustainable brands to help you in your search.
What is your opinion on sustainable fashion?
Usually, people like you and me appreciate the design and the quality of sustainable fashion products. You can feel that these products are made with love and passion. And it’s not so common in the fast fashion industry.
However, it is true that with better quality comes higher prices. Usually, sustainable fashion is made with good materials and workers are paid fair wages. Adding this up, sustainable fashion products must cost more than fast fashion products. The biggest worldwide branches use cheap labor, mainly in Asian countries.
It’s nothing bad with setting up the production process in Asian countries. But it is bad to pay workers drastically low wages and not care about their work conditions, which are very poor. This is why sustainable fashion brands set their production in Europe or the US and pay fair wages to their employees.
What is the problem with sustainable fashion?
I can see two main problems with sustainable fashion. The first one is a higher price. It makes sustainable fashion products more exclusive and not everyone can buy these items. However, if you change your purchase habits and buy only the products you need it will become affordable.
Another problem is that being sustainable is sometimes hard to evaluate. These days you can write anything on the Internet and sometimes it is hard to differentiate truth from lies. And big corporations use this tactic in the greenwashing procedure. They claim to be sustainable, but in fact they are not.
You have probably noticed that big fashion corporations provide “eco” or “sustainable” lines. But they do more harm than good with the whole of their actions. And choosing cotton that is certified does not solve other problems they cause. This is what greenwashing is.
Fortunately, you can find plenty of truly sustainable fashion brands in most countries. We are proud to be one of them and produce all our products in the EU.
What is sustainable fashion and why is it important?
To make a long story short, sustainable fashion is fashion that considers the environment in its processes. Especially when it comes to the number of items produced, wages for workers, and the impact its products have on the planet Earth. It also takes care of animals and does not use them for testing fashion products.
Sustainable fashion becomes more and more popular as the global fashion industry is said to be responsible for around 10% of global gas emissions. It’s a huge number. This is why we need a change. By choosing sustainable fashion you take care of animals, develop local communities, and you fight with global warming.
Why do people prefer sustainable fashion?
It’s no brainer that we prefer things that last longer. Sustainable fashion provides exactly such items. These items are designed in a timeless and beautiful way, and they match most of the clothes you do have in your wardrobe.
Sustainable brands also take care of the things that are important to the local communities. By hiring local workers these brands e.g., Plant Inside, pay fair wages and they cut carbon footprint. All these things make sustainable fashion items unique.
Sustainable fashion helps to save the world as we know it. This is the future of the fashion industry, and it’s not only my opinion but the fact. We all must change our shopping habits and start to choose more sustainable solutions. Let’s start with fashion items and sustainable fashion accessories, shall we?